Sara Lee North American Retail announced a new partnership for the Senseo coffee brand with Hamilton Beach Brands, Inc., one of the country's leading distributors of small household appliances. The partnership introduces two new single-serve machines to the small appliance marketplace, at $19.99 and $29.99.
Coffee lovers can choose among 11 varieties of Senseo O coffee pods to brew a fresh cup of coffee in either the new Hamilton Beach® Personal Cup™ One Cup Pod Brewer or the Hamilton Beach® Stay or Go® Personal Cup™ Pod Coffeemaker.
"Through this new collaboration with Hamilton Beach and the introduction of two extremely affordable coffee machines that are compatible with our Senseo coffee pods, we are excited to make the single-serve coffee experience accessible to many more coffee drinkers," said Martin Lind, president Household and Beverage, Sara Lee North American Retail in a prepared statement. "By combining the appliance expertise of Hamilton Beach with the convenience and smooth blends of Senseo coffee, we can ensure that our consumers will consistently enjoy an outstanding cup of coffee without needing to pay for an expensive appliance."
Editor's Insight: Consumer single-cup brewers have revived the consumer coffeemaker market, which has long been a weak performer for retail establishments. VendingMarketWatch has noted that the growth in the consumer single-cup market supports the commercial coffee service market.
Retail advertising for consumer single-cup units builds the awareness of single-cup in the work place. While single-cup has been growing for several years now, there are still several years of growth remaining for the coffee service industry. 01-04-11 Elliot Maras