Two brands–Silk Pure Almond, from Dean Foods Co., and Almond Breeze, from Blue Diamond Growers – are waging a market-share battle in the Almond milk category, which in 2010 experienced 13 percent growth in milk alternatives, a category where sales were flat the year before, according to SymphonyIRI Group, as reported in The Wall Street Journal.
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Editor's Insight: The Wall Street Journal promoted this feature article on its front page today. The article, titled, "Move Over, Cow," is the lead story in the paper's "Personal Journal" section.
The article notes consumers are paying premium prices for this product.
Innovative vending operators should consider offering this product as a way to distinguish their service and keep their machines exciting. 01-12-11 Elliot Maras