Hillshire Farm's "Most Wanted Sandwich" competition asks consumers to vote for their favorite among 15 sandwich recipes. Consumers can sign on to http://www.gomeat.com and cast their vote for America's "Most Wanted Sandwich" and also receive $2 in Hillshire Farm coupons.
Hillshire Farm selected 15 bloggers, known as the Hillshire Farm "Fresh 15." These bloggers, multi-tasking moms, were charged with creating a delicious sandwich – drawing upon the local flavors of their hometown for inspiration – incorporating premium quality and Hillshire Farm lunchmeat.
Voting began on Jan. 14, 2011 and voters can continue voting once a day until the contest closes on March 20, 2011. The "Fresh 15" member whose recipe receives the winning title of "Most Wanted Sandwich" will receive a cash prize of $5,000 and a $5,000 donation made by Hillshire Farm to the charity of the winner's choice.
Editor's Insight: Refreshment service operators can encourage their customers to vote for their favorite sandwich in this contest and win $2 in Hillshire Farms coupons. This is a way for refreshment service operators to create some excitement in their locations.
Vending operators who carry Hillshire Farm products will gain some added exposure for these products.
Refreshment service operators should develop their own consumer contests. Product suppliers are often willing to help. 01-18-11 by Elliot Maras