A coalition of about 70 public and private groups in Greenville, S.C. has emerged to make the healthy choice the easy choice for residents in all aspects of their life from home and work, including vending machines, according to WYFF-TV in Greenville.
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Editor's Insight: VendingMarketWatch has long urged refreshment service operators to participate in these community health coalitions. If no such coalition exists in a given area, there is no reason refreshment service operators can't help organize it.
Refreshment service operators need to network in their communities for marketing purposes and they need to position themselves as health advocates. Being involved in health and wellness coalitions serves both purposes. 01-19-11 Elliot Maras