National Automatic Merchandising Association To Present Quality Coffee Certification Program April 26 And 27 In Chicago

The National Automatic Merchandising Association will once again present its Quality Coffee Certification Program as part of the OneShow in Chicago April 25 to 27. The Quality Coffee Certification Program enters its 11th year of educating operators about coffee, water and the important role both play in serving a quality coffee beverage.

More than 1,000 individuals have completed the 2-day fee based course and recognize the difference it has made in their business. The two interactive workshops give everyone a meaningful learning experience.

On Tuesday, April 26, brewing fundamentals will be presented. Attendees will be introduced to the basic theory and principles involved in the preparation of filtered coffee. These principals will be illustrated and explained through a series of guided tasting experiences and the presentation of facts.

New to brewing fundamentals, participants will participate in a hands on evaluation of select single – portion coffee systems.

On Wednesday, April 27, coffee fundamentals will be presented, during which participants will learn the rich history of coffee. They will learn about the development of coffee flavor qualities from the country of origin.

New to coffee fundamentals is an expanded water filtration workshop and information on why operators should be selling more tea.
For information about the program, go to

Editor's Insight: The Quality Coffee Certification Program is one of many great education sessions that will be presented during the Chicago OneShow. The OneShow is the refreshment services industry single biggest educational event of the year.

New products are coming on the market all the time.

Vending and coffee service operators must take the time to learn about new products and business practices if they want to succeed in today's challenging business environment. The business is far more demanding than it used to be. 01-27-11 Elliot Maras