ITC Systems Names Lisa Berta Director Of Sales For West Coast

ITC Systems has hired veteran sales professional Lisa Berta on board this month as the company's new director of sales, USA West. The company provides card-based transaction solutions to organizations based primarily in North America. CEO and President Cam Richardson noted that ITC Systems takes pride in its customer-focused hiring strategies and he is pleased to welcome Berta.

"Previous collaborations have shown Lisa to be dedicated and resourceful and her past successes prove she is completely focused on client satisfaction," he said in a prepared statement "Lisa has significant experience in card solutions for the campus and library markets and she's very knowledgeable about the challenges customers in these markets face. She is an accomplished problem-solver who is highly focused on getting the right results."

As director of sales, USA West, Berta will be primarily responsible for managing the territory and expanding the ITC Systems brand in the higher-education sector.

"I'm really pleased to be joining the ITC Systems family and I feel right at home already," Berta said. "I'm keen to put my expertise and experience to work supporting the company's drive to develop business on the West Coast – this organization provides terrific products and services and I'm really proud to be part of its mission to help customers get the results they need."

Prior to joining ITC Systems, Lisa worked as vice president of sales for GoPrint.

Berta can be reached via email at: lisa.berta@itcsystems.com; Skype: lisa.berta.itc; Phone: 925-640-6862.

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