Water Boil Alert Drives Bottled Water Sales In New Hampshire

A boil water order caused by a ruptured 6-inch main in Suncook Village, N.H. is causing major inconvenience in the towns of Pembroke and Allenstown, with schools being closed as residents and business owners flock to buy bottled water, according to The Union Leader in Manchester, N.H.

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Editor's Insight: Refreshment service operators should advise customers in advance that they store emergency supplies of bottled water.

Operators should make note of this in their marketing literature and on their Websites.

When bottled water alerts occur, refreshment service operators should be proactive in advising customers about the alerts and letting them know they have bottled water. 01-31-11 Elliot Maras