VMW Blog: As Coffee And Fuel Costs Surge, Operators Can Find Opportunity

Elliot Maras, editor of Automatic Merchandiser, notes in his blog that rising coffee and fuel prices are forcing coffee service operators to make some tough decisions, but progressive operators are welcoming this as an opportunity to build customer loyalty. Maras notes that some operators welcome higher prices on national brand coffee since it strengthens the case for their more profitable private label coffee. He advises operators to have a comprehensive strategy before talking price with customers. To read the blog, go to: www.vendingmarketwatch.com/blog/.