California Initiative Promotes Healthy Lifestyles

The Network for a Healthy California is allocating $985,000 for the 2011 fiscal year for the placement of outdoor advertising to promote healthy eating and physical activity in several cities throughout the state, according to The Merced Sun Star in Merced, Calif.

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Editor's Insight: This is one of three news stories in today's VendingMarketWatch addressing the need to educate consumers about nutrition. This article notes that consumers eat fast food because it is convenient and affordable, but oftentimes not nutritious.

The vending industry is in a position to offer food choices that are convenient, affordable and nutritious. Because vending machines offer more options than fast food restaurants, vending operators can position themselves as purveyors of healthier choices. 02-04-11 Elliot Maras

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