The J. M. Smucker Co. announced that it increased the list price for the majority of its coffee products sold in the U.S., primarily consisting of items sold under the Folgers® and Dunkin' Donuts® brand names. Prices will increase an average of 10 percent on impacted items.
The increase in price is driven by sustained increases in green coffee costs. The company is currently in its quarter-end quiet period and, therefore, will answer investor related follow up questions during its Feb. 17, 2011, fiscal third quarter earnings conference call.
Dunkin' Donuts® brand is licensed to The J. M. Smucker Co. for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This announcement does not pertain to Dunkin' Donuts® coffee or other products for sale in Dunkin' Donuts® restaurants.
Editor's Insight: Coffee prices keep on rising, forcing refreshment service operators to communicate proactively with consumers.
Vending and coffee service operators must make their customers aware of the choices they have so they can continue to have good quality coffee in the work place. 02-09-11 Elliot Maras
