School Caterer Opens Franchise In Palm Beach County, Fla.

Wholesome Tummies, which delivers custom-made lunches to children at their schools, has opened a Palm Beach County, Fla. franchise, according to The Sun Sentinel in Fort Lauderdale, Fla. The owners have begun dropping off healthful meals at four private schools and are negotiating with several others, including the Palm Beach County School District.

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Editor's Insight: An entrepreneurial couple got into school food service after noticing the lack of nutritional offerings in their own son's cafeteria. According to this report, they launched their company using Facebook.

Refreshment service operators need to recognize changing customer needs and new ways to market their services. New competitors are coming into the market as needs change and new marketing methods evolve.

A podcast posted on VendingMarketWatch.com today includes interviews with three refreshment service operators who are responding to this changing market. 02-11-11 Elliot Maras

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