Three progressive refreshment service operators share their marketing ideas in a VendingMarketWatch podcast moderated by Elliot Maras, editor of Automatic Merchandiser. Scott Meskin, president of Black Tie Services in Halethorp, Md., Scott Halloran, president of Halloran Refreshment Services in Richmond, Va., and Ralph Sanese, president of Sanese Services Inc. in Columbus, Ohio, discuss their use of social media, online sales, courier deliveries and more. The three operators also discuss their experiences with self checkout kiosks. To listen to the podcast, go to: www.vendingmarketwatch.com/podcast/
Editor's Insight: VendingMarketWatch readers will find this a very educational podcast. These three operators are finding new services to provide customers, and they are using social media to market their businesses.
As challenging as the refreshment services is today, a changing market and new technologies are creating many growth opportunities for progressive operators. 02-11-11 Elliot Maras