Big food and beverage makers, including Kraft Foods Inc and Sara Lee Corp., are maneuvering to get more of the small but growing one-cup coffee market in the U.S., according to Reuters News.
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Editor's Insight: The consumer single cup market has grown rapidly in the last year, and the growth has just begun. Coffee roasters and brewer manufacturers will both be marketing the single cup products more aggressively in the next few years.
This is an excellent environment for refreshment service operators to market their own single-cup systems. Single-cup has been the fastest growing segment of the coffee service market in recent years, and the market is far from saturated. 02-24-11 Elliot Maras