Starbucks' CEO Howard Schultz Comments On Various Challenges

The Wall Street Journal interviewed Starbucks Corp. CEO Howard Schultz, who noted that the company has charted new ground in attempting to sell to both the consumer and business markets, among other subjects.

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Editor's Insight: All coffee service operators should read this interview with Howard Schultz. The challenges Starbucks faces affect all coffee service providers.

Schultz notes that the company was able to improve its financial results by understanding their consumers better and instilling the company's goals throughout its employees.

Schultz further notes that there isn't a consumer brand that has been able to integrate its business into both the retail and homeowner channels, which is something Starbucks is attempting to do. 03-07-11 Elliot Maras

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