Gross profit in fiscal 2010 was $266 million or 14.8 percent of sales, compared to $250 million or 15.6 percent of sales. Gross profit included $11 million of Cliffstar related purchase accounting adjustments. Excluding these adjustments, gross profit was $277 million or 15.4 percent of sales.
In Fiscal 2010, North America filled beverage case volume increased 8 percent (declined 2 percent excluding Cliffstar and the additional week in 2009) and revenue increased 16 percent (declined 4 percent excluding Cliffstar and the $16 million contributed by the additional week in 2009). Revenue and volume declines in the first half of 2010 were due to national brand promotional activity. Revenue and volume increased in the second half of 2010 due to improved existing operations and Cliffstar.