Google To Partner With VeriFone To Support Mobile Payments

Google, as part of its goal to allow shoppers to use their mobile devices rather than physical credit cards, is working on a potential partnership with electronic-payments company VeriFone Systems Inc., according to a person familiar with the matter.

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Editor's Insight: This is one of several indications that mobile phone networks are emerging in the U.S., and when this occurs, the vending industry stands to benefit.

Most cashless system providers for vending machines allow their hardware to accept mobile payments.

According to many observers, Google and other players view the mobile phone as a new medium for advertising and point of sale marketing. If they are successful developing this medium, the vending industry will gain in a big way.

Last week, VendingMarketWatch hosted a podcast interview with USA Technologies' Mike Lawlor on this emerging development. To access the podcast, go to: www.vendingmarketwatch.com/podcast/ 03-18-11 Elliot Maras

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