Sales of energy drinks and shots are soaring, just as medical concerns are increasing about the popularity of the high-caffeine drinks among young people, according to USA Today.
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Editor's Insight: It is unfortunate that the beverage industry has chosen to downplay the health issues associated with energy drinks. In this article, a spokesperson for the American Beverage Association states that energy drinks are no worse than coffee.
This article also points out that consumers do not gulp down coffee like they do energy drinks.
More and more medical authorities are warning consumers about health complications associated with energy drinks. The beverage and refreshment service industries should be supporting regulation of these products. 03-18-11 Elliot Maras