By the end of the year, Frito-Lay intends to make half its snacks sold in the U.S. with only natural ingredients, according to The Wall Street Journal.
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Editor's Insight: Frito-Lay is taking a leadership role in addressing consumer concerns about health and wellness. This article notes that it is far from certain that the ingredient makeover, which will be costly, will improve sales. Most vending operators will agree that improved nutrition doesn't necessarily change consumers' buying habits.
There is also the concern that "healthy" is synonymous with poor taste.
No one can say that the food industry isn't doing its part to address health and wellness. 03-24-11 Elliot Maras