VMW Blog: Technology Gives Vending Field Tests More Credibility

Elliot Maras, editor of Automatic Merchandiser Magazine, notes in his blog that a recently completed field test confirms new benefits afforded by DEX data. He notes that a field test yields some significant findings about operators' chances for using higher priced products, something that would not have been possible without the precision allowed by DEX reporting. To read the blog, go to: www.vendingmarketwatch.com/blog/