Hershey Co. Raises Wholesale Prices 9.7 Percent

Hershey Co. raised wholesale prices 9.7 percent for most of its products, saying the move will help offset a significant rise in raw material, fuel and other expenses, according to The Wall Street Journal.

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Editor's Insight: More and more vended products are reaching and/or surpassing the $1 price point. This is one reason vending operators who have not yet expanded into cashless card readers should consider doing so.

Customers typically resist price changes for a period of time, but eventually accept them when they realize they are going up in all retail channels.

When prices reach and/or surpass $1, customers are more inclined to make a purchase using a payment card. 03-31-11 by Elliot Maras

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