NCR Corp. Pitches Blockbuster Branded DVD Rental Vending Machines To Retailers

NCR Corp., competing with Coinstar Inc.'s Redbox DVD-rental kiosks, is offering its Blockbuster branded DVD machines to retailers as a way to sell discs and free up shelf space in stores, according to Bloomberg News.

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Editor's Insight: This is an interesting marketing strategy by NCR, but count me among the skeptics. The rental kiosk will allow some retailers to free up space. It is also possible that the presence of a branded kiosk will increase sales. But it is doubtful that the rental kiosk is going to save the staff much time. 04-01-11 Elliot Maras