Analysts Predict Consumers Won't Resist Paying More For Chocolate Bars

Confectioners will probably get away with increasing prices on chocolate bars without significantly denting demand because they are generally low ticket items bought as treats in an area with high brand loyalty, analysts have predicted, according to www.foodnavigator-usa.com.

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Editor's Insight: This report includes the news that the major chocolate manufacturers plan to raise prices. Refreshment service operators need to pass this news along to customers.

Analysts interviewed for this story note that steep chocolate price hikes in 2008 were eventually accepted by consumers.

Veteran vending operators know that customers ultimately accept price increases. However, implementing the increases is difficult since there are always competitors willing to offer lower prices to win business.

This demonstrates the need for refreshment service operators to market the benefits beyond price that they offer customers. 04-05-11 Elliot Maras

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