An article in Advertising Age examines Diamond Foods' opportunities to build its market position with its recent acquisition of Pringles from Procter & Gamble Co.
For the full story click here.
Editor's Insight: Diamond Foods' acquisition of Pringles from Procter & Gamble is an interesting development that could have consequences for the brand.
Procter & Gamble is one of the world's largest brand marketers. In acquiring Pringles, Diamond Foods has a chance to make a bigger footprint in the consumer products market.
Diamond Foods should recognize that the vending channel plays an important role in strengthening a brand's equity with consumers. 04-08-11 by Elliot Maras
