Diamond Foods Faces Big Opportunity With Pringles

An article in Advertising Age examines Diamond Foods' opportunities to build its market position with its recent acquisition of Pringles from Procter & Gamble Co.

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Editor's Insight: Diamond Foods' acquisition of Pringles from Procter & Gamble is an interesting development that could have consequences for the brand.

Procter & Gamble is one of the world's largest brand marketers. In acquiring Pringles, Diamond Foods has a chance to make a bigger footprint in the consumer products market.

Diamond Foods should recognize that the vending channel plays an important role in strengthening a brand's equity with consumers. 04-08-11 by Elliot Maras