Isis, the mobile commerce joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, will pilot the Isis mobile commerce program in Salt Lake City in early- to mid-2012. Isis has also entered into an agreement with Utah Transit Authority (UTA) to make the entire UTA transit system Isis-enabled, marking the deployment of Isis as the first commercially available mobile transportation fare payment program in the U.S., according to www.pymnts.com. Additionally, Isis is investing in the necessary infrastructure to enable mobile commerce on a nationwide basis and will be available to all merchants, banks, payment networks and mobile carriers.
Editor's Insight: The emergence of the "electronic wallet," whereby consumers use their smart phones for conducting personal business, has big implications for vending. The vending industry may have more to gain from mobile commerce than any retail channel.
Once vending machines equipped with contactless cashless transaction capability, consumers will find it very convenient to buy products from vending with their mobile phones.
At the same time, consumer product manufacturers will increasingly be encouraging mobile phone purchases with advertising and promotions. 04-11-11 by Elliot Maras