Market Study Finds McDonald's Coffee Customers More Loyal Than Others

Coffee customers of McDonald's Corp., said they are more loyal to the home of the Big Mac than those who frequent Starbucks Corp. and Dunkin' Donuts in a study by market research firm CustomersDNA LLC, as reported in The Wall Street Journal.

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Editor's Insight: This is a very interesting piece of market research; it hones in on the competing demands of product quality and affordability.

One takeaway for refreshment service operators and retailers alike is that customers do shop their options. Service providers need to continue to find ways to make the purchase experience rewarding. 04-14-11 by Elliot Maras