Researcher Predicts Juice Sales To Rebound In 2011

Mintel International, which estimated a 0.3 percent dip in juice sales in all channels for 2010, predicts a better year ahead for juices in 2011 with a 3.9 percent sales growth. The uptick is expected to be driven by coconut water sales, according to Convenience Store Decisions.

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Editor's Insight: The cold beverage refreshments industry changes at a rapid rate with all the product innovation. This Mintel report notes the traditional standard juice, orange juice, has lost market share while coconut juice, pomegranate juice and cold teas are making inroads.

Refreshment service operators need to pay close attention to these trends if they want to maximize their sales. 04-15-11 Elliot Maras