Kellogg Co. and the U.S. Olympic Committee (USOC) announced that Kellogg will return as a sponsor of the 2012, 2014 and 2016 U.S. Olympic and Paralympic Teams in London, England; Sochi, Russia; and Rio de Janeiro, Brazil. The partnership designates Kellogg as official sponsor of these teams, the USOC through 2016, and the 2011 and 2015 U.S. Pan American and Parapan American Teams.
"Kellogg Co. has a long history with the Olympic Movement dating back to 1976, and we are proud to support the dreams of the next generation of athletes who will represent our country," said Brad Davidson, president, Kellogg North America in a prepared statement. "As a company, we are committed to helping people make the most of each day's possibilities, whether with a nutritious breakfast or snack or by fueling the passions of a successful Olympic team. We share Americans' enthusiasm for supporting Team USA."
"The USOC looks forward to working with Kellogg to engage people across the country and create excitement for Team USA," said Scott Blackmun, CEO, USOC. "This partnership provides America's athletes with valuable support and resources that allow them to focus on achieving their lifelong goal of making our country proud at the Olympic and Paralympic Games."
Kellogg Co.'s investment in America's athletes began 35 years ago. Kellogg supported the Olympic Games from 1976-1992 and the U.S. Olympic Teams from 2000-2008. During this time, a wide variety of Kellogg Company brands have carried the U.S. Olympic rings and other Olympic symbols.
Kellogg Co.'s sponsorship of the USOC includes the following categories: all Kellogg's® cereal brands, toaster pastries, frozen waffles/pancakes, fruit flavored snack pieces, cereal bars, cookies and crackers. In addition to financial support, athletes and coaches at the U.S. Olympic Training Centers and additional team venues will enjoy a daily variety of Kellogg's® breakfast foods and other products.