Buena Vista Food Products has named Alicia Pitrone Hauser, R.D., as director of sales for the Southwest and Peter Woods as director of sales for the Northwest. In their new roles, they are responsible for servicing existing customers and driving new customer acquisition and revenue growth. Bringing a wealth of school food and nutrition knowledge, Hauser and Woods are eager to deliver unparalleled customer service
and a broad selection of specialty baked products designed specifically for school foodservice.
"I am truly excited to have them on board," said Laura Trujillo, president of Buena Vista Food Products in a prepared statement. "With their extensive knowledge and vast experience, we are confident they'll provide the expertise to achieve our sales goal and strategic vision."
New to the Buena Vista marketing team is Michael Likovich, who has been appointed to the position of school sales specialist. He holds a bachelor degree in business administration from Texas A&M University. Prior to joining Buena Vista, He spent several years at Sterling Foods, the parent company of Buena Vista. In his new position, Mike will work closely with Laura Trujillo to implement and execute marketing strategies. "Because of his education and professional talents, Mike is a considerable asset to our team and a well-informed resource for our customers. He's an excellent addition to our company," said Trujillo.
For information about Buena Vista Food Products, go to www.bvfoods.com.