Many vending operators remain on the fence about investing in cashless technology, but one operation that is not is Pepi Food Services, based in Bainbridge, Ga. During the recent National Automatic Merchandising Association OneShow in Chicago, David Pemberton, director of finance at Pepi Food Services, took questions from vending operators. The session was one of the "operator perspectives" sessions held on the trade show floor during the trade show at McCormick Place North.
Pepi Food Services Inc. uses USA Technologies Inc. cashless readers and processing services. Pemberton noted his company's current monthly processing fee for card transactions is $10 per machine with the per transaction fee averages 6 percent.
Pemberton said that all the company's machines take both cash and card payments.
Asked what types of machines are equipped with cashless readers, Pemberton said all categories: cold drinks, hot drinks, snacks and food.
Asked how much cashless increases sales, Pemberton said this varies, but cashless capability raises the sales by 20 to 30 percent. In light of the fact that same store sales have fallen by 20 percent since the recession, he said the cashless capability has more than made up for the loss.
Pemberton said there have been some cellular phone reception issues, but not many.
During the presentation, Pemberton's father, Vic Pemberton, took the floor and stated that cashless capability should be added to all new machines being placed. He acknowledged that the investment is not always feasible on a short term basis, but on a long-term basis it is.