Wednesday, April 25, 2012 - 11:00 a.m. - 12:30 p.m. -- NAMA OneShow
Harnessing the social media boom has become one of the hottest topics for businesses searching to find ways to drive growth through a differentiated consumer experience and relationship. But seeking to achieve real impact through social media programs presents a number of considerable challenges -- and social media is only one tool of many that can be used to create greater connectivity with consumers.
This interactive presentation will discuss a balanced approach for businesses seeking to gain genuine engagement with consumers and ways to recruit and market using social media. A panel discussion focused on case studies of successful implementation programs is included.
Come learn from industry experts and operators who have successfully implemented social media programs to engage with their consumers in innovative ways
Facilitator: Dan Avenick, Director, Vending Strategy, Coca-Cola
Speakers: Doug Busk, Interactive Marketing, Coca-Cola, and
Diana Pouliot, Director of Mobile Services, Google
Panelists: Chuck Olson, CNC Vending; Tom Siciliano, Integrity Associates, LLC;
Rick Kanemasu, North Highland; and Craig Kushner, Monumental Vending
If you are unable to attend OneShow this year, you will be able to find the content from the presentation posted at www.CokeSolutions.com/Vending following the show.