Douwe Egberts delivered free coffee to airport travelers recently, during a marketing campaign. The video, airing on YouTube, illustrates coffee being delivered to users when the coffee vending machine sensed they yawned. See video.
Dutch coffee retailer and grinder Douwe Egberts, which is majority owned by Sara Lee Corp., said it plans an initial public offering in the first half of 2012, according to Reuters News.
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Last year at this time, I reported that convenience stores are using vending machines to build their sales. This year, trade shows in Chicago from the foodservice and snack food retail industries indicate that other channels are following suit...