Brands Expand To Reach Multiple Types Of Coffee Consumers

Fooddive recapped several partnerships and mergers related to the coffee space. Nestle specifically calls coffee very important for the company and is increasing its resources in that area, according to the article. The company is trying to  move beyond just mainstream with partnerships such as its stake in Blue Bottle coffee shops and purchase of Chameleon Cold-Brew. J.M. Smuckers and Coca-Cola are also broadening (or adding) coffee products in hopes of gaining a portion of this popular segment.