Massimo Zanetti Beverage USA sees the future of U.S. sales in single cup, according to Bloomberg. Single serve sales for the company are expected to grow by double digits in 2016 reported John Boyle, COO. Boyle noted that single serve now represents around 36 percent of the dollar value of total coffee sales in the U.S. Purchases of traditional grounds, meanwhile, have slowed. Demand for single cup is driven by convenience, the source reported.
According to Bloomberg Massimo Zanetti Beverage USA plans additional mergers and acquisitions due to recent consolidation of other industry players.
