Tata Coffee To Re-Launch Eight O’Clock Coffee In U.S. And Canada

Tata Coffee Limited, a subsidiary of Tata Global Beverages Ltd is planning to re-launch its U.S. brand Eight O’Clock Coffee, according to Business Standard news. The expansion would not only re-launch the brand, but also introduce new offerings for consumers in the U.S. and Canada including single serve coffees through Green Mountain Coffee Roasters and its own specialty coffee roaster. Tata Coffee spokesperson indicated the finalized plan to revitalize the brand will be complete by the summer of 2013. Full article.