In working on our upcoming State of the Vending Industry Report, it has become clear that good things are happening in today's highly challenging business environment.There is no doubt that new technology is creating a lot of excitement, even in a recession. And while I'm a big supporter of technology, I don't believe that technology in and of itself will return vending to the relevant role it once played in consumers' lives.
Coffee service, by contrast, has held its own during the recession. Why? Because today's office coffee presentations are relevant to the consumer. Today's brew-on-demand systems excite the consumer and beat the pants off of alternative retail options when it comes to overall value.