Consumers Still Want Gourmet Coffee

The latest research from the National Coffee Association (NCA) shows that coffee drinker preferences are continuing a shift towards gourmet coffee. In 2013, the NCA’s National Coffee Drinking Trends (NCDT) market research study found that 31 percent of American adults consumed gourmet coffee beverages daily. That rose to 34 percent in 2014’s report. Meanwhile, the daily non-gourmet coffee consumption dropped to 35 percent from last year’s 39 percent.

Gourmet coffee beverages consist of espresso-based beverages and regular coffee made with gourmet coffee beans. The actual daily consumption of espresso-based beverages increased in 2014, accounting for the increase in gourmet coffee beverage consumption revealed in the NCDT.

Consumers aged 25 to 39 are the strongest consumers of gourmet coffee beverages with 42 percent saying they consume it daily. Daily consumption of gourmet coffee beverages is also strongest among Hispanic-Americans (48 percent), followed by Asian-Americans (42 percent).

 

Americans drink more coffee than they drink soda

U.S. consumers continue to drink more coffee than soft drinks, with a gap that has widened over the last several years, reports the NCA. Daily consumption of coffee came in at 61 percent of American adults, compared with soft drinks’ 41 percent. While the widening gap stems from a decline in daily consumption of soft drinks, daily consumption of coffee remains strong but steady with a drop of only 2 percent, a move within the NCDT’s reported margin of error.

 

Single-cup still increasing

The trend of single-cup coffee has not ceased. The NCDT found that the percentage of coffee drinkers who prepared their coffee with a single-cup brewer the day before grew 9 percent to 29 percent from 20 percent in 2013. Those who used a drip coffee maker declined 5 percent to 53 percent from 58 percent.

The percent of Americans who have a single-cup brewer at home is 15 percent this year, up from 12 percent in 2013 and 10 percent in 2012. A quarter of respondents reported being very or somewhat likely to buy one in the next six months.

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