Know Your Audience - Sample Persona

Sample Persona: Debbie

Debbie is an human resource (HR) supervisor at LocalCorp. She is leading a team tasked with evaluating the company’s current vending contract and making recommendations on how it can be improved.

Like many HR professionals, Debbie is focused on health and wellness and would like to improve the quality of the food the company makes available to employees. However, she has no idea about how the vending business operates or what her company really needs to make employees happy. She wants to come up with some good ideas for LocalCorp, but she just isn’t quite sure how to start.

Debbie is not tech savvy, but has heard about some of the new technologies available for vending machines. She doesn’t know how to determine if those technologies would be good for LocalCorp and she could use some good advice.