In just a few months, many of our industry’s top leaders will gather for NAMA’s blockbuster CoffeeTea&Water (CTW) 2013, the single largest coffee, tea and water service show for operators in the U.S. To be held in Nashville, Tenn., Nov. 12 to 14, CTW is our industry’s must attend event dedicated to networking and education. Anyone serious about the profession simply cannot afford to miss this event.
Busy operators might wonder why attending is so important, but anyone who has participated in one of the past events can list a string of valuable benefits. For me, I can tell you that over the past five years, since its inception, my employees have benefitted more from NAMA’s CTW than any other event in our industry. Education has always been the centerpiece of CTW and it delivers learning offerings created solely with the needs and challenges of our industry in mind. It is without a doubt the best money I spend each year on employee education because it delivers specific knowledge and skills that are easy to deploy and gives our employees the confidence they need to be successful sales people.
NAMA’s CTW is also the “must see” event each year, and the one chance that OCS operators, large and small, have to gather together to share experiences, discuss best practices, compare results or just share a few laughs. The event delivers keynote speakers that entertain, educate, inform and are accessible at networking events. It provides industry specific research that operators would typically not have access to nor the ability/resources necessary to compile on their own. It’s also the one place for suppliers and manufacturers to showcase everything that is new — where operators can enjoy promotional items only available at the show, which help recoup the costs of attending.
If all of that weren’t enough, this year attendees will enjoy the Gaylord Opryland Resort and Convention Center. This world renowned resort is minutes away from downtown Nashville and reflects traditional Southern hospitality. The hotel is also close to top Nashville landmarks such as the Grand Ole Opry, Gaylord Springs and General Jackson Showboat.
For current details and regular updates, bookmark the CTW Webpage and check back often: www.vending.org/education/coffeeevent.php
All of us in coffee service are passionate about our work and dedicated to providing everything our industry needs to better understand the market, increase profitability and prosper. We’re excited to be working with you to develop tools and strategies that help welcome in a new era of success for you and your business, and we look forward to seeing you in Nashville!
Jeff Deitchler is general manager for Wichita, Kan.-based PrairieFire Coffee and was named NAMA’s 2013 OCS Operator of the Year.