Taking the pulse of vending

The Consumer Confidence Index has been around for 46 years. It’s a tool that indicates the degree of optimism on the state of the overall economy that consumers are expressing through their activities of savings and spending. In simple terms, increased consumer confidence indicates economic growth, while a decrease implies a slowing economy.

Well, starting this fall, Automatic Merchandiser and VendingMarketWatch.com are bringing a similar tool to the vending, micro market and office coffee service channel. We are launching the first ever Operator Confidence Index (OCI).

A close up look

Sponsored by Mondelez International and published online and in a quarterly management eNewsletter, the OCI will track operator sentiment for the vending, micro market and OCS industry. It will provide a snapshot of how operators view the current state of the channel and the why behind the views.

For the first time, industry members will be able to see how the business is doing on a monthly basis, instead of waiting for a once-a-year report. And the best part is that the results will be timely, based on the most recent data, instead of numbers from the previous year.


Based on operator response

The OCI will be made up of monthly surveys and comments made by vending, micro market and office coffee service providers with active businesses. In short, the panel is made up of you, our readers. Their commitment to the industry in joining the VendingMarketWatch Board of Operators will be recognized with regular acknowledgment on our Website and in the print editions of the magazine. Due to their time commitment and willingness to share their experiences, we will all benefit. The OCI will allow us to benchmark views on sales, industry growth and the future outlook.

If you would like to be added to the VendingMarketWatch Board of Operators and participate in the OCI, please send me an email.

The OCI is a great opportunity and I’m delighted that Automatic Merchandiser and VendingMarketWatch will call it home. The first OCI installment will be available the week of Oct. 8, 2013, so make sure you’re signed up for the new Vending Quarterly eNewsletter so you don’t miss this exceptional new resource.