How to Increase Sales – A Technology Roadmap

One of my favorite things to discuss with operators and manufacturers in this industry is technology. Specifically, the opportunities it will give to continue to move this industry forward, make the industry more efficient, give operators complete insight into their business, engage the customer and of course, increase an operator’s bottom line.

I also live in the publishing world and I enjoy learning about all the new technologies that are available to us as publishers. Believe me, I know what it feels like to be bombarded with a slew of new technologies and everyone is in a rush to implement them. Some things make sense, some things don’t. Because the publishing world is constantly evolving, the task that myself and Emily have is to identify a possible opportunity and see if it makes sense to introduce it in our publication or not.

However, I don’t want to bore you with the intricacies of the publishing world. My purpose is to provide you with information that you can use in your business. That being said, Automatic Merchandiser and are very excited to host a Webinar event coming up on Sept. 12 at 2 p.m. EST (1 p.m. CDT) on “How To Increase Sales — A Technology Roadmap.” This educational Webcast will help operators create goals and utilize existing vending technology to improve vending operation profits and is designed to give operators real answers from industry experts. We understand that not everyone can get out of the office to attend industry trade shows or seminars. We also know that budgets can be tight and some of the online educational sessions cost quite a bit of money to attend. So we’ve partnered with the manufacturers and will offer this Webcast completely free to vending, micro market and office coffee service owners and operators. You won’t even need to leave the office and you can have multiple people at your location attend as well.

This is your opportunity to learn about existing technology and how it can specifically benefit your business by meeting both your short and long term goals. For 60 minutes, industry technology partners will explain the power technology can give owners, whether it is from a vending management system or a cashless payment reader. Operators will come away with understanding how to partner with suppliers and get the most out of vending technology. Because we understand that not everyone who would like to attend will be available at that time, we will also archive it on for “On-Demand” viewing at your leisure. I’d like to thank Dr. Michael Kasavana, NCE5, who will be moderating the event. Dr. Kasavana is a technology veteran and NAMA Knowledge Source Partner and we are very grateful to him for providing his knowledge and expertise.

Registration is open, so sign up today at: and reserve your spot! If you’d like to learn more about a specific topic, please contact me. I look forward to providing more of these free educational opportunities in the future.