I live with a Luddite. My husband is opposed to new technology (read smartphones, tablet apps and automated, online banking) and isn't impressed by new methods of industrialization. I am the opposite. For me, technology is a tool which allows me to communicate with multiple people within minutes, look up important information via a keyword and presents literally a world of knowledge at my virtual fingertips.
Strong vending asset
And look at what technology has done for vending. With DEX, handhelds and vending management software, technology has reduced data entry along with its human-error, given increased cash accountability and produced unbiased reports about which products sell and which don't.
It all adds up to technology in an organization being a powerful tool. Our success story on page 18, PrairieFire Coffee, had a lot of obstacles when it started six years ago including inheriting antiquated software. Within the first year, general manager Jeff Deitchler knew he needed better technology to run the business and it added to the company's growth.
Key to increasing sales
Technology isn't just about operations management, but also increasing sales through better merchandising. Leveraging data and software to create loyalty programs and sales growth strategies is a must for the future of our industry. Micro markets, the newest vending technology and arguable the most exciting opportunity in recent history, allows operators to do just that. Allen Weintraub, consultant, believes micro markets as well as operators partnering with manufacturers on sales growth programs will save reverse the industry's downward trend. His article is on page 12.
Our competitors are also jumping on the technology brand wagon with more and more machines meant to lure away the vending consumer. A number of single-serve machines were exhibited at the National Retail Federation BIG show and Paul Schlossberg was there to see them Read his report on page 24.
In my view, technology is a great tool, like a hammer. Sure, it can be overused or dangerous, but really, it's just plain useful. So while my husband wants to become Amish, figuratively, I secretly covet a Galaxy S4.
