PrairieFire uses a hub and spoke distribution system, with the center being a large warehouse and roasting facility in Wichita, Kan. The coffee is then shipped to seven company-owned distribution centers serving parts of Colorado, Kansas, Missouri, Texas, Oklahoma, Arkansas and Nebraska. PrairieFire also partners with other distributors to serve an even wider area.
While Hall knew how to run a water franchise, running a coffee service operation was new. By enlisting the help of professional marketers, dedicating resources to the brand and hiring a trusted, enthusiastic employee to run it, Hall’s second business is as successful as his first.