Technology spells success for Virginia operators

How two vending operators who believed in the value of technology partnered to beat the recession and become the largest independent vending operation in Richmond, Va.


Halloran likes that VendScreen is built on an upgradable Android platform, it’s interactive, unlike traditional electronic payment options, and it links back into Trolley House’s back-end management software. It will even allow Trolley House to display calorie and nutrition information necessary to meet the pending calorie disclosure rules. “Finally, there was a value added. I’d be a fool not to do this,” concluded Halloran.

Trolley House is the story of unlikely partners. Both Halloran and Calkins are vending industry veterans and forward thinkers who were able to set aside being competitors and become co-owners. By embracing new technologies from management software to micro markets to new payment platforms, they’ve reaped the benefits with higher profits and tremendous growth.