OneShow: keep in the loop on a fast changing market

There will also be a NAMA Gratitude Tour at the University of Las Vegas student union from 11 a.m. to 2 p.m. Tuesday.

The show officially begins Wednesday, April 25. First, NAMA’s new president and CEO, Carla Balakgie, who is fresh off an industry “listening tour,” will share her vision for the industry. She will also be meeting OneShow attendees right on the show floor to continue her “listening tour.”

Also on Wednesday, the “Blue Man Group” will present their 45-minute customized OneShow performance.

Day two for the Quality Coffee Certification Program, the Supervisor Development Program and the coaching for improved sales performance also will be on Wednesday.

Wednesday education sessions include: leveraging technology in vending operations by Michigan State University Prof. Michael Kasavana; coffee and water service operator symposium chaired by Jeff Deitchler, general manager of Prairie Fire Coffee Roasters in Wichita, Kan.; federal legislation updates; Vending/Coffee Service 101 by Vic Pemberton, owner of The Pepi Companies in Dothan, Ga.; innovations in intelligent vending by Intel Corp.’s Chris O’Malley; cold beverage trends and strategic insights by Ross Colbert, global beverage strategist for Rabobank International; consumer engagement through social media by Dan Avenick; and developing a focused growth strategy by business author Mark Frigo, Ph.D., who returns following his standing-room-only seminar presentation last year.

Finally for Wednesday, the NAMA industry awards will be presented during the opening session. The awards recognize the top five luminaries in the industry who have reached the pinnacle of success.

Thursday kicks off with NAMA Chairman Brad Ellis, president of Crane Merchandising Systems, who will chair the annual meeting and deliver a keynote address. Ellis will share his insights based on his role as NAMA chairman.

Thursday also features two operator perspectives panels and a self checkout micro market panel.

Exhibitor show specials

The trade show floor will feature specials designated by “Show Special” decals and signs from exhibitors that can help offset the out-of-pocket expenses.

New operators can take advantage of NAMA’s new “ambassador” program to ensure they get the most from their experience. NAMA is arranging for an “ambassador” to meet new attendees at the show, answer questions, introduce them to peers, and offer ideas on how to interact with exhibitors.

For information, call 312-346-0370 or visit www.vending.org.

About the Author

LyNae Schleyer, NCE, CMP is the senior director of the OneShow and education. She can be reached at (312) 346-0370, ext. 240 or via email: lschleyer@vending.org.