Our industry is at the point where it must change, and become much less reliant on the dollar bill. Moreover, we must broaden our use of technology to improve the user experience, not just try to save on operating costs.
Without change, things can spiral downward rapidly, just like the movie rental stores, film processing stores, or pay phones. As an industry, we can do better. And we will do better. Changes will happen fast, but operators will need to be committed. Are you ready?