Blockbuster CoffeeTea&Water 2011 set for Las Vegas

Next month, many of our industry’s top leaders will gather in Las Vegas for the National Automatic Merchandising Association’s (NAMA) blockbuster CoffeeTea&Water 2011, the must-attend, single largest coffee, tea and water service show for operators nationwide. The show will be held Tuesday through Thursday, Oct. 18 to 20, at the Bally’s resort, and is an excellent chance to see what’s new, meet with colleagues and learn to do things better, while enjoying the fun and glitz of Las Vegas.

Beginning with the new name, CoffeeTea&Water, we’ve enhanced every aspect to better mirror the key business segments of NAMA members today.

Stu Case to chair event

Chairing this year’s event is 30-year veteran Stu Case, NCE5, CCS, northwest vend regional manager for Burdette Beckmann, Inc. (BBI). A past president of the California Automatic Vendors Council, he was 2005 NAMA Vending Allied Member of the Year.

Each day will begin with inspiring speakers, including Ross Colbert, executive director and global strategist for Rabobank International; Steven Smith, founder of Tazo Tea, co-founder of Stash Tea and a recognized international tea entrepreneur; and Jeb Blount, author of a number one best seller, “People Buy You,” and a leading national authority on sales leadership.

This year, there’s 25 percent more education sessions to deliver critical insights that help attendees succeed and profit including 12 sessions on Wednesday. They include one of three interactive sales workshops, “Managing the Prospect Pyramid,” “Top 10 Closing Secrets in the New Economy,” and “People Follow You,” all led by Jeb Blount; one track of three round table sessions devoted to developing “best practices” on industry operations; “Sales - Top Ten Closing Secrets in the New Economy”; and “Selling Green With Confidence - Market and Channel Update.”

Those interested in experiencing an in-depth look at the coffee bean, processing, grading, blending and roasting won’t want to miss NAMA’s highly acclaimed Quality Coffee Certification Program (QCCP), which will be held Tuesday, Oct. 18. Advance registration is required at

‘Bean Bucks’ Are Back

CoffeeTea&Water 2011 boasts tabletop displays featuring 90 suppliers of coffee, tea and related services showcasing the latest in equipment, products and services. And attendees from last year will be thrilled to know that our popular “Bean Bucks” special pricing coupon book is back by popular demand. The coupon book offers generous savings on equipment and products, but the coupons are redeemable only at CoffeeTea&Water 2011.

Recognizing Coffee Legends

Thursday we’ll be recognizing the pioneers and innovators of our industry by naming them “2011 Coffee Legends.” These are our industry’s most original and inventive leaders who are passionate about coffee and are willing to share that passion to educate and help others succeed. Nominated by their peers, they must have at least 10 years of service in the industry, and been recognized previously by peers for exemplary service to the industry, being active in local charities or service on civic projects. Clearly, quite an honor.

We’ve also left plenty of time for networking and enjoying the glamour and glitz of Las Vegas. You can reconnect and share stories at NAMA’s welcome reception on Tuesday evening and the network reception on Wednesday.

We’ve worked with Bally’s to secure a rate in the renovated north tower of just $79 per night (Tuesday to Thursday.) Registration includes all the educational sessions (except QCCP), networking receptions, breakfast and lunch. For more details and to register, visit

All of us in coffee service at NAMA are passionate about our work and we’re excited to help you develop tools and strategies that welcome in a new era of success. We look forward to seeing you in Las Vegas!