A recent survey by Don Franciso Coffee, a retail coffee brand produced by F. Gaviña & Sons, Inc. , measured inspiration among Americans today. The over 1,000 respondents averaged 66 on a scale from 0 (not at all inspired) to 100 (extremely inspired) and reported taking a coffee break as among the most inspiring moments.
According to the survey, four out of ten respondents indicated a willingness to give up alcoholic beverages, chocolate and going to the movies rather than their coffee. Java devotion had its limits however. Respondents weren't willing to give up their car, job or sex for coffee.
Inspiration Index Survey
Don Francisco’s Coffee developed the first-of-its-kind “Inspiration Index” as a means of quantifying the current state of inspiration of the American people, taking into account internal personal factors such as optimism, spirituality, health and well-being, along with external factors such as the state of the world, the economy, and the weather.
According to Leonor Gaviña-Valls, vice president of marketing at F. Gaviña & Sons, Inc., the survey results are a reflection of the vision and values the family-owned company has forged during its 130-year history: “At Don Francisco’s Coffee, we, too, take great inspiration from our enduring family legacy and the customers we have served for generations. With this survey, we hope to gain better insight into what motivates and inspires Americans, and in doing so, continue to evolve our brand so that it always represents those ideals,” he said in a prepared statement.