Lawlor is also marketing the Paykey cashless system, which is compatible with the e-Port?. This allows employers to reward employees with funds to buy products from the machines.
In the near term, Lawlor is outsourcing many key functions, including accounting and marketing/graphic design, but with continued growth he will be bringing on full- and part-time personnel, in all functional areas. He is developing a direct mail piece. He is also in the process of finalizing an informational website.
Once he brings on a management software package, Lawlor expects he will use financial reports to enhance analysis of his most profitable products and planograms.
Growth through acquisition
In the long-term, he looks to grow through acquisition of other operating companies. He is looking at companies in his region that serve similar size customers.
While he loves technology, Lawlor doesn't miss the fast pace of the corporate world. "I enjoy the service industry as a whole," he said. "When you go in an account, people are happy to see you."
He also believes that the future is great for small operators who are willing to embrace technology. "I can't fathom anything other than moving data electronically," he said.