Remember, do not be limited to just the traditional vending customer base. Your commissary food has a market that extends to other locations as well. It is up to you to discover and sell it to everyone who needs it.
While you have been busy running your business the same way you have for years, packaging equipment manufacturers have found new ways of packaging like that modified atmosphere machine, or special containers that display products better for the consumer, or brighter labels with a business logo on them.
Keep up with packaging technology
If you are doing the same thing for the past five years, it may be time to call your equipment distributor to see what is out there to improve your product and save money. If your distributor has no new answers, find another one who does.
Remember it's your business, and you are not only responsible to your community and your customers, but also to your family, and most importantly, to yourself.
The commissary is the heart of a successful vending business. It is good to protect it with a little exercise and a checkup once in a while.
Bruce Duguid works in sales and marketing at Lingraph Packaging Services Co. in Glendale Heights, Ill. He previously served as vending and national accounts coordinator for Clark Products' Chicago branch.