Branding The Company
When Monumental Vending implemented column level sales reporting in vending, they learned from the sales reports that the name brand products were the strongest sellers. This got Kushner and Gordon thinking about the importance of branding their own company.
They recently hired a marketing specialist to redesign the logo, the brochures, the website, the uniforms and the vehicles. VisionNorthAmerica.com, founded by Joe Preston in Bethesda, Md., has designed marketing solutions for Fortune 500 companies.
"It's so refreshing to work with a client who understands that technology and customer service are paramount to distinguish yourself from the competition," Preston said of Kushner and Gordon. "By creating a brand identity, they're able to attract more clients and generate new business. It's appropriate for the vending operator to come in with a high caliber image and a strong brand."
The company website is now better organized and features professional photography.
In the near term, Kushner and Gordon want to continue to grow at the same rate as they have in the last few years. They recognize their biggest challenge is to continue to develop a strong team of associates. As long as the staff is capable of delivering the product, their company will prosper.
"Every plateau the company hits offers a new set of challenges," Kushner said.
Recognition From A National Operator
One enviable accolade is that Sodexho Services Inc., one of three national vending companies in the U.S., utilizes Monumental Vending to service its own corporate headquarters in Gaithersburg, Md. Sodexho Services has route operations nationwide, but not in the D.C. area.
Monumental Vending's success in implementing DEX software so impressed Sodexho Services' management that Sodexho has used the same software supplier for its own vending routes.